Foxes of Leicester
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Five steps Leicester City need to take to not be the next Southampton

By Josh Curnock

SOUTHAMPTON, ENGLAND - DECEMBER 13: Claude Puel, Manager of Leicester City looks on prior to the Premier League match between Southampton and Leicester City at St Mary's Stadium on December 13, 2017 in Southampton, England. (Photo by Steve Bardens/Getty Images)
SOUTHAMPTON, ENGLAND - DECEMBER 13: Claude Puel, Manager of Leicester City looks on prior to the Premier League match between Southampton and Leicester City at St Mary's Stadium on December 13, 2017 in Southampton, England. (Photo by Steve Bardens/Getty Images) /
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LONDON, ENGLAND – AUGUST 11: Jamie Vardy (R) of Leicester City is congratulated by teammate Harry Maguire (L) after scoring his team’s third goal during the Premier League match between Arsenal and Leicester City at the Emirates Stadium on August 11, 2017 in London, England. (Photo by Michael Regan/Getty Images)
LONDON, ENGLAND – AUGUST 11: Jamie Vardy (R) of Leicester City is congratulated by teammate Harry Maguire (L) after scoring his team’s third goal during the Premier League match between Arsenal and Leicester City at the Emirates Stadium on August 11, 2017 in London, England. (Photo by Michael Regan/Getty Images) /

Step 4: Play an attacking brand of football

It isn’t that essential, as results are more important, but if the owners want to grow the brand and reputation of Leicester City, having an attractive brand of football is key. Here’s why:

  1. The players will enjoy playing football for the club if allowed to express themselves, and that will boost confidence on and off the pitch for the club. It will create a feel good vibe.
  2. It will make the club a more attractive proposition to potential signings, which will allow the club to bring in players that may have been less attainable before.
  3. It will grow the reputation worldwide, and in turn, the bigger brand, the easier it will be to improve player retention, especially your best players.