Leicester 2-0 Leeds: 3 things we learned

Empty seats are a bad sign for the stadium extension

Although the attendance was a respectable 30,814 it does seem there were more empty seats than usual – perhaps attendance is based on seats sold and not seats occupied. It’s possible that season ticket holders are taking advantage of the buyback scheme to get back some much-needed money in hard times as well as casual supporters unwilling to cough up £40 for the unoccupied seats. The club’s price rise was long overdue but unfortunately ill-timed and it’s becoming a frustrating experience attaining tickets. I myself wanted to bring my son to the game but as I sit with my friend I would have to jump through hoops to get us to move our two seats to an available three as the club needs signed letters for me to do that. All a bit unnecessary.

There were roughly 1500 tickets available to buy online and despite not being sold out, the club refused to put the tickets on general sale. Instead, you have to have a booking history, is this not a chicken-and-egg situation from the club? If you rely on your friends and family getting you tickets will you ever be able to build a booking history? It’s all very complicated and tiresome. This is just people buying tickets and watching football, not everything needs to be an extension in creating marketing strategies. The club would do well to remember that with an extra 8,000 seats they will fill in the not-too-distant future

Add this to the digital season ticket fiasco and the club runs the risk of alienating and missing out on a wave of supporters that are still desperate to go to games. This is an issue the club needs to sort out urgently.