New strip release day has always been a special time for football fans - of all ages. If you can relate to this writer at all, ever since childhood, it feels slightly magical when your team unveils a new shirt (in home colours, especially).
A fresh start or new beginnings will have something to do with it, sure. Yet the optimism and opportunities associated with every season is king - what will we win this year?!
The vibrant look of Leicester City Football Club's royal blue has constantly caught the eye too. Whether you prefer the style in all blue, or with the old-fashioned white shorts - it's your call. You can even pair your City socks with Reebok Pumps for all yours truly cares; actually, that's probably a good look too!
The boys in blue 💙
— Leicester City (@LCFC) July 3, 2026
This year, as ever, LCFC are bold in their blue. Sadly for some members of the Blue Army, the jersey is sponsored by BC.Game. They are a controversial betting company; if anyone is wondering, the Premier League has a ban on front of shirt gambling promotions which is evidently inapplicable to EFL clubs.
Nevertheless, certain folk consider this another indicator of diminishing values and class on Filbert Way. Indeed, those folk would be absolutely correct in their assembly! However, apparently the shirt can be purchased without sponsorship, just like the child version.
New Leicester City garms
But back to the new garb: it features extremely prominent, though appealing, adidas stripes down the arm, and is available from today (Friday, July 3). It is inspired by the wyvern from Leicester's coat of arms (that's the link to buy), which is a mythical, dragon-like creature; pretty cool actually!
"...a symbol featured on the city’s coat of arms which appeared during the 1890s on some of the earliest shirts worn by the Club during its Leicester Fosse era."lcfc.com
Further inspiration is taken from the Fosse era of the 1890s. Meanwhile the goalkeeper top is green, and has a separate bottom section with an artistic design.
A fresh look for 26/27 😍
— Leicester City (@LCFC) July 3, 2026
Upsettingly, adult replica shirts are a stunning £70 in spite of the Foxes' lowly League One status. It is a shame that The King Power International Group didn't consider how hard times are for families everywhere.
Nor did the LCFC ownership refer to the Economies of Scale. If they had, they would surely have utilise a high-volume, low-margin business model which could have pleased everyone.
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