Leicester City supporters are still being treated by late chairman Vichai Srivaddhanaprabha

Even after his untimely death, the tradition of generosity from Vichai Srivaddhanaprabha to Leicester City supporters continues.

Leicester City supporters will receive another free gift at the upcoming away game against Brighton & Hove Albion, in the long and loved generous tradition of late chairman Vichai Srivaddhanaprabha. At the Amex Stadium in Falmer, the Blue Army will be treated to a beanie hat courtesy of the East Midlands club.

On the Leicester City website details are given:

"Each member of the Blue Army attending Leicester City’s Premier League fixture against Brighton & Hove Albion on Saturday 24 November will receive a free LCFC beanie hat.One hat will be left for each supporter on allocated away seats, allowing the Blue Army to collectively sport their hats in time for kick-off.Such giveaways were a frequent gesture of Leicester City’s beloved late Chairman, Vichai Srivaddhanaprabha, and similar initiatives will continue at selected fixtures throughout this season –  and seasons to come.Please note: Tickets for this game have now sold out.* Beanie hats are only available to supporters with a valid match ticket.Information via: lcfc.com"

It is a truly wonderful deed by the club and the expected chairman going forward, Aiyawatt Srivaddhanaprabha – or Top – to carry on the legacy of his dear father. From someone who has benefited from the incredible generosity personally – thank you.

Khun Vichai was synonymous with kind gestures. The gifts planned for the Cardiff City match in Wales went ahead with extra memorial t-shirts and the original token breakfast, despite the owner’s tragic passing. In Leicester City’s recent history, the fans were delighted to take scarves home; as they did in the first home game versus Burnley since the disaster.

There were lovely, tasty and beautifully decorated individual cakes for Mr chairman’s birthday. In addition to beer, or water for children and the non-alcoholic drinkers; amongst other gifts. This endeared him to the entire faithful.

In contradiction to the cynical view of the scenario by the Financial Times, as: “clientelism to win over fans” – contrastingly, and tellingly, Khun Vichai was a philanthropist across the board: giving at least £4 million minimum to hospitals and Leicester charities. Proving his love and affection for the club and city. Of course, it is a favourable business move to make for obvious reasons but the sentiment is valid and heart felt.

A helicopter crash took the life of the beloved ‘boss’, along with four others. They include two assistants of the Thai business leader, the pilot and his partner.

Before the latest offering for the Leicester City family, fans can also snag an early Christmas present: “on Friday 23 November enjoy fantastic savings on official Leicester City merchandise, both online and in-store!
– Up to 70 per cent savings on selected products begin on Friday 23 November
– Blue Friday weekend features up to 40 per cent off LCFC Adidas products”. Via lcfc.com.